Product Overview
Case Highlights
• Transformed Lumi Glotion from a hero SKU into a multi-use complexion story through educational, how-to content. • Built content around real product texture, finish, payoff, and application rather than highly retouched or composited imagery. • Developed visual education across primer, highlighter, all-over glow, face-to-body application, and targeted highlighting use cases. • Created shade demonstrations, real-person swatches, before/after applications, and product-payoff content to make product benefits immediately understandable. • Expanded the content strategy across the growing Lumi portfolio, supporting six products with Above-the-Fold, Below-the-Fold, promotional, and launch assets. • Built a scalable content system designed to produce more retailer-ready assets without proportionally increasing production costs. • Used in-house production, reusable models/sets, consecutive production days, A/B testing, and full post-production to maximize asset output.
My Role & Impacts
Measurements
01. TURNED THE HERO PRODUCT INTO A HOW-TO
As we built on Lumi Glotion’s educational content, the Lumi portfolio expanded into six products, creating a growing need for Above-the-Fold, Below-the-Fold, and promotional ecommerce content—while working within a limited production budget. From 2023–2025, I contributed to a model built around in-house production, A/B content testing, and full post-production, delivering the complete six-product content ecosystem on a two-week turnaround. My work focused on translating product benefits into highly visual, consumer-first education, including how-to demonstrations, ways-to-watch content, real-person product application, and launch assets.
