• Retailer-specific collaboration: Developed a Maybelline Sunkisser × Real Techniques partnership launched through Ulta Beauty. • Color-matched tool innovation: Introduced a dedicated Real Techniques brush designed around the Sunkisser blush launch, creating a visually cohesive product pairing. Beyond co-branding: Extended the Sunkisser product story from color cosmetics into application, giving consumers a tool specifically associated with achieving the intended blush look. • Visual merchandising: Built a strong color connection between the Sunkisser blush and RT brush, creating an instantly recognizable product + tool system for retail and e-commerce. • Cross-category collaboration: Connected Maybelline's complexion/color cosmetics expertise with Real Techniques' authority in makeup application. • Ulta differentiation: Created a retailer-specific launch moment that gave Ulta a distinctive exclusive/partnership story around a major Maybelline product launch. • Education through design: Used the brush itself as part of the consumer education story—showing shoppers not only what to buy, but how to apply it. • Launch amplification: Extended the Sunkisser campaign beyond the blush itself through dedicated partnership content, product photography and retail storytelling. • Portfolio expansion: Built on the success/learning of the Fit Me × RT model by creating a second Maybelline × RT partnership around a newer color product. Consumer-friendly proposition: Made the collaboration intuitive: Sunkisser provides the color; Real Techniques provides the tool to blend and diffuse it.